About Personnel Profiles New Home Mystery Shops
Exclusively Serving the New Home Industry Since 1971New Home Mystery Shops is the trusted partner for new home builders, developers, and sales trainers who want measurable results. For over 50 years, we’ve delivered expert mystery shopping services that improve sales performance, enhance customer experience, and provide actionable insights to strengthen business outcomes.
Our Story in New Home Mystery Shopping
At Personnel Profiles New Home Mystery Shops, we didn’t simply enter the New Home Industry—we helped shape it.
Founded in 1971, we pioneered the art of mystery shopping exclusively for New Home Builders. Working alongside respected industry leaders such as Dave Stone, Tom Richey, Jim Suth, Jeff Shore, Susan Hyland, and others, we helped develop the original Critical Path evaluation framework—a structured methodology that measures the essential components of a successful new home sales presentation:
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Approach
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Discovery & Qualifying
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Demonstration
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Handling Objections
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Closing
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Overall Presentation
This standardized framework remains the backbone of our evaluations today, allowing builders to benchmark performance against industry standards. In addition, we include each builder’s proprietary checklist to align with internal sales processes or preferred sales trainers.
Built on Experience. Powered by Technology
From cassette recorders hidden in handbags to discreet high-definition video technology, our mystery shopping evaluations capture the entire customer journey—from first greeting to final close.
Our advanced reporting platform converts these recordings into:
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Clear dashboards and graphs
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Detailed narratives of sales performance
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Actionable insights to improve sales and customer experience
The result: data you can trust, insights you can act on, and results you can measure.
Our Mission
To provide every sales representative with a fair opportunity to perform at their best—and to return a precise, objective evaluation of sales skills that drives continuous improvement.
Guaranteed.
New Home Mystery Shopping Services
We offer flexible mystery shopping solutions designed to meet the unique needs of new home builders across North America:
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Video Mystery Shopping – Full visual analysis of sales presentations.
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Audio Mystery Shopping – Discreet audio evaluations for targeted feedback.
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Single-Venue Mystery Shops – Deep dive into individual locations.
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Competition (Market Survey) Shops – Benchmark performance against competitors.
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Customized Evaluation Reports – Tailored insights aligned with your internal processes.
Explore Our Services to see how our New Home Mystery Shopping solutions can improve your sales
Why Builders Choose New Home Mystery Shops
From first greeting to final close, our evaluations focus on what matters most: delivering a professional, consistent, and customer-focused sales experience.
Why Builders Choose Us
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Exclusive focus on the New Home Industry
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Trusted by developers, builders, and sales trainers for over 50 years
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Thousands of evaluations completed nationwide
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Critical Path standardized evaluation
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Integration of proprietary checklists
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Unbiased reporting—we don’t sell sales training
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Experienced evaluators scoring every report
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Boutique service with fully customized programs
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State-of-the-art covert audio and video technology
Our evaluations ensure a professional, consistent, and customer-focused sales experience from first greeting to final close.
Working With Us is Easy
Ready to elevate your sales performance?
Contact us today to see how New Home Mystery Shops can transform your sales process.
Schedule a discovery call today or contact us at 1.303.517.6399
Get In Touch
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